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Mars Pet Nutrition appoints marketer Helen Warren-Piper to global strategy role

She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.

Marketer Helen Warren-Piper has been named as Mars Pet Nutrition’s new global vice president for strategic initiatives.

Helen was previously the company’s chief growth officer for Europe and has also served as general manager of the confectionary and pet care giant’s UK pet nutrition business. Her new role will focus on “strategic priorities across the enterprise”.

Helen has a strong background in marketing, having worked in several leadership roles at Proctor and Gamble, United Biscuits and Premier Foods, where she was marketing/R&D director before joining the Mars group.

She will now be tasked with building on her success in Europe across strategic initiatives in Mars’ worldwide pet division, reporting to Mars Pet Nutrition’s global president Ikdeep Singh.

The Mars Pet Nutrition division includes around 50 pet brands,

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