Should brands be doing things differently when it comes to promoting healthy lifestyles?

I’m all for brands stepping up in the wellness game. With staggering statistics like 1 in 4 adults and 1 in 10 children facing mental health challenges annually in England, the need for support is undeniable. And it’s not just me saying it—73% of consumers believe brands should be embracing wellness as part of their core mission and a whopping 66% think brands will need a wellness component to survive in the future.

Wellness isn’t just about slapping a fancy claim on a product and calling it a day. It’s about making a genuine difference in people’s lives. It’s about fostering healthier habits, promoting self-care, and nurturing overall well-being — physical, mental, social, and purpose-driven wellness. It’s just as applicable to a yoga brand as it to a Bank, people need financial wellness too. But only 46% of people feel like brands are actually helping them prioritise their wellness.

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