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Apple Continues Data Privacy Push, Now Focusing On Health App

You wouldn’t tell your family about your bunions, or the STI you caught from that one-night stand a few nights ago – so why should Apple and other third-party apps know that too? Apple is releasing a new campaign spotlighting Health Data Privacy – ooh, privacy, a topic we know the tech giant loves! – and this time they’re making it super personal.

As most iPhone and Apple Watch users will know, the beloved Health App makes it easy for users to access health and fitness information and provides users with meaningful insights to live a healthier life. The accompanying HealthKit securely stores health and fitness information, that users can choose to share with third-party apps and trusted friends and family when necessary.

With more and more folks sharing personal data online, Apple has built software to protect this data and gives users control over their data, as highlighted

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