health app

Apple Continues Data Privacy Push, Now Focusing On Health App

You wouldn’t tell your family about your bunions, or the STI you caught from that one-night stand a few nights ago – so why should Apple and other third-party apps know that too? Apple is releasing a new campaign spotlighting Health Data Privacy – ooh, privacy, a topic we know the tech giant loves! – and this time they’re making it super personal.

As most iPhone and Apple Watch users will know, the beloved Health App makes it easy for users to access health and fitness information and provides users with meaningful insights to live a healthier life. The accompanying HealthKit securely stores health and fitness information, that users can choose to share with third-party apps and trusted friends and family when necessary.

With more and more folks sharing personal data online, Apple has built software to protect this data and gives users control over their data, as highlighted

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Apple touts Health data privacy in new whitepaper and clever ‘The Waiting Room’ video

As it continues to focus on its commitment to privacy, Apple is launching an all-new campaign today emphasizing how Health data on iPhone is protected. As part of this, Apple has shared a new Health Privacy whitepaper as well as a clever new video that aims to highlight the importance of health data privacy.

New Health data whitepaper

In the new Health Privacy Overview whitepaper, Apple goes in-depth on how the Health app and the HealthKit framework for developers protects user privacy. For instance, Apple touts that all Health data is stored using end-to-end encryption:

Health data, stored in HealthKit, is encrypted on-device and is only accessible with your passcode, Touch ID or Face ID. Medical ID is still available when your device is locked to help first responders access your critical medical information from the Lock Screen in an emergency. For users with two-factor authentication, a device passcode,

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