Should brands be doing things differently when it comes to promoting healthy lifestyles?

I’m all for brands stepping up in the wellness game. With staggering statistics like 1 in 4 adults and 1 in 10 children facing mental health challenges annually in England, the need for support is undeniable. And it’s not just me saying it—73% of consumers believe brands should be embracing wellness as part of their core mission and a whopping 66% think brands will need a wellness component to survive in the future.

Wellness isn’t just about slapping a fancy claim on a product and calling it a day. It’s about making a genuine difference in people’s lives. It’s about fostering healthier habits, promoting self-care, and nurturing overall well-being — physical, mental, social, and purpose-driven wellness. It’s just as applicable to a yoga brand as it to a Bank, people need financial wellness too. But only 46% of people feel like brands are actually helping them prioritise their wellness.

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Mind, Body and Spirit Fair puts a new spin on personal wellness – DiscoverHumboldt.com

Buoyed by summer temperatures, the crowd at the Lake Lenore Mind, Body and Spirit Fair found vendors, practitioners and presenters galore, each with an offering tailored to supporting individual wellness. Attendees could get a tarot card reading, try Reiki and access bars treatments, and explore the healing and grounding wares.

Leanne Brinkman was one of the organizers who is set to bring a new view to wellness for people in the area. 

“We tried to pull in people (vendors and presenters) from all over the area just to showcase what we offer,” explained Brinkman. “With mental and physical wellness, it all starts with our brain, and a lot of these vendors focus on that.”

For high school student Georgia Brinkman, providing healing through stimulating access bars contributes to personal wellness of her clients. 

“Access bars are thirty two points on your head, and what it does is improve your

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